Even if you have no intention of ever meeting that person, the match alone gives you a fix. Whenever you get a notification, it feels like you’ve won something. There is a gamification element to swiping as well. Another report says people spend about 10 hours per week on dating apps. One study showed the average Tinder user spends over 90 minutes per day swiping and chatting in the app. Did you know that each time your phone pings, your brain gives you a small hit of dopamine? That means physiologically, people get addicted to dating apps because they are designed to get you hooked in the same way addictive substances do.
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